The illusory truth effect is the idea that if you repeat something often enough, people will slowly start to believe it’s true. Sounds about right, considering all the times we’ve blindly trusted an old wives’ tale or a much-retweeted factoid.
But a new study has revealed that the illusory truth effect is much stronger than we imagined. Because it turns out that even if a person has prior knowledge disproving a lie they’re being told, they’ll still believe the lie if it’s repeated enough.
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