A heart-tugging television commercial celebrating Father’s Day by promoting the special role of fathers in the lives of their children has been pulled after being deemed too “political” ahead of the government’s same-sex marriage postal ballot.
This year’s commercial — featuring a father singing his baby a lullaby — will not be broadcast after Free TV Australia, representing the free-to-air commercial networks, informed not-for-profit group Dads4Kids that its Father’s Day ads “likely contained political matter”.
After being told this week that its ad had been rejected, Dads4Kids released a statement to The Weekend Australian yesterday expressing its disappointment, as opponents and supporters of same-sex marriage defended the commercial.
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