
Elba is now working with the Stellar Development Foundation, a nonprofit that supports the growth of the Stellar blockchain network. He started out as a paid brand ambassador, but the relationship has morphed into something more like a mutual business partnership.
The conversation was about real-world utility. “I don’t see myself putting my name to a crypto brand,” says Elba. “I’m highlighting the capabilities of [blockchain as a] tool. And in my opinion, Stellar articulates it best.” 🎉🎉🎉🎉🎉
The particulars of the partnership are at this stage unclear. But to read between the lines, the ambition is to give residents of West Africa an alternative rail for transacting with one another and managing their money.
Elba compares the potential transition in West Africa, from traditional banking to crypto-based financial services, to the shift from physical mail to email. He imagines that, in the same way email gave anyone with internet access an online address from which to communicate, crypto could give everyone a digital financial address.💥💥💥💥